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DIRECT BRIEFS: Lever Faberge joins forces with Landround

09 Jan 2003

. More than one million promotional packets of Surf tablets will contain the vouchers, which consumers

DIRECT CHOICE: Royal Air Force

20 Jun 2002 | by OLIVIER JANUS, Business development director, SDM

Inside, the tablets in the traditional brown bottle ...

P&G targets women with audio magazine

19 Jun 2002 | by Matthew Arnold,

and £6 off products including Ariel and Bold, Always feminine hygiene, Fairy dishwashing tablets and ...

Persil account win for Cairns and Associates

22 Sep 2000

and trade PR for what is described as its 'main wash' portfolio: powder, tablets, concentrated ...

DIRECTWATCH: Direct Choice/Royal Mail

25 May 2000 | by GRAHAM DODRIDGE, Joint managing directo

of headache tablets, the rectangular box is carefully constructed with the words Active pain ...

REVIEW: Marketing and advertising news in the week’s press

14 May 1999 | by FRANCESCA NEWLAND

the Barclay brothers newspapers. Sunday Times Procter s successful Persil detergent tablets ...

Campaign Report on Creative DM: Client’s choice - It’s not just the creativity of a mail pack but its ability to move the recipient that counts, Lyssa Elster says. Here she describes some mailings that did it for her

30 Apr 1999 | by LYSSA ELSTER, relationship marketing ma

one box of pain relief tablets and turn it into a mailing inviting people to test-drive the ...

Lever tablets to block P&G move

10 Sep 1998 | by STEVE BELL

Lever Brothers is to capitalise on the lead that its Persil tablets have given it over Procter s...Lever Brothers is to capitalise on the lead that its Persil tablets have given it over Procter ...

Brands alliance in mailshot trial

06 Aug 1998 | by DANNY ROGERS

Persil Tablets brand that use data from fellow household-product firm Kimberly-Clark, owner of the ...

Marketing Guides: Direct Marketing: League Tables 1997 - Masterclass - Robin Cobb previews the DM Fair conference which promises to offer an essential guide to the latest theories and techniques affecting the direct marketing industry

06 Mar 1997 | by ROBIN COBB

he undertakes to have been up the mountain and returned with the tablets by the time of the ...

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