REVIEW: Marketing and advertising news in the week’s press
14 May 1999 | by FRANCESCA NEWLAND
the Barclay brothers newspapers. Sunday Times Procter s successful Persil detergent tablets ...
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The Direct Approach: Back to basics
06 Oct 2006 | by Mike Dodds, Ogilvyone Worldwide
to tablets of stone in the early mail order- and charity-led days of this industry? I don't think so ...
Campaign Report on Creative DM: Client’s choice - It’s not just the creativity of a mail pack but its ability to move the recipient that counts, Lyssa Elster says. Here she describes some mailings that did it for her
30 Apr 1999 | by LYSSA ELSTER, relationship marketing ma
one box of pain relief tablets and turn it into a mailing inviting people to test-drive the ...
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