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ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

= (-) Finish Dishwasher Tablets Roose Partners/BMP OMD 62 9= (-) Macleans Whitening ...

Persil Tablets top list of best FMCG launches of 1998

Lever s Persil Tablets was last year s most successful product launch, according to the Pacesetter...Lever s Persil Tablets was last year s most successful product launch, according to the ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

Persil Tablets, a new format in the sector. They have proved popular with consumers, who have long been ...

EDITORIAL: Standing still is no way to prosper in big brands battle

this year s number three spot on the back of its Persil Tablets. Innovation; it s a risky ...

BIGGEST BRANDS: In the first of two features written to provide an in-depth analysis of Marketing’s tenth Biggest Brands survey, Jane Bainbridge identifies this year’s 50 top-selling brands, along with the 20 fastest growers

doubt be put down to its eagerly awaited tablets, which launched in April 1998. This easy-to-use ...

DAVID OGILVY/THE CORPORATE CULTURE: Maddening repetitions of a visionary manager - He hated favouritism and bullying, and cheerfulness was a must. By Mike Walsh

rules. It is a series of guidelines, warnings in some cases, but not stone tablets. If they were, the ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

) McDonald s Leo Burnett/Starcom 72 6 (-) Ariel Tablets ...

Stop Press

Brothers is launching its next generation of detergent tablets, called 2-Layer Persil Tablets ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

4= (-) Orange WCRS/Mediapolis 70 6 (-) Persil Tablets ...

REVIEW: Marketing and advertising news in the week’s press

Tablets to publicise their endorsement by Debenhams and Hotpoint. The creative work is by J. Walter ...

 

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