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Halfords "Tour de Britain" by Mother

19 Jun 2013

Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex ... the business earlier this year. Ten-, 30- and 40-second versions will air on TV, while a 60-second spot ...

Cannes 2013: Prism scandal will alter attitudes towards data, warns Sorrell

19 Jun 2013 | by Arif Durrani

environments, includng mobile, television and social media. His observations will echo deep concerns held ...

Evans Cycles "Hoy Bikes" by Antidote

19 Jun 2013

Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes ... by Teddy Keen, and directed by John Gradwell through Toast TV. ...

Sony moves international media to MediaCom

19 Jun 2013 | by Maisie McCabe

The incumbent on the European Sony Electronics account, which includes products such as TVs, cameras and laptops, was OMD, while its sister agency PHD handled the estimated $500 million ( 319.2 million) Sony Mobile business. PHD, which won the mobile business from MEC in 2011, was not involved ...

News Corp break-up begins as stock drops on debut

19 Jun 2013 | by Simon Nias

cent to A$30.53. Meanwhile, shares in the group's US television and movie business, which ... in its largest pay television operator Foxtel; the New York Post, Times and Sun newspapers; book ... for the networks such as Fox and National Geographic, the film studio Twentieth Century Fox Film, and pay-TV ...

CANNES 2013: Five brands vying for social video glory

19 Jun 2013 | by David Waterhouse

changes from something we avoid on TV to something we share on the internet, marketers have been forced ... on TV, so a more sophisticated breed of warning messages was needed. In recent years we have seen ...

Karmarama's Mendelshon and Buonaguidi to appear on The Apprentice

19 Jun 2013 | by Louise Ridley

The episode filmed last year in Karmarama s offices in Farringdon, London shows the two teams of contestants competing to create the best online dating service concept, as well as a TV ad and website for their company. They are assisted by Karmarama s web designers, and present their finished concept to a panel ...

VCCP invites Coors Light fans to send a 'Damme cold call'

19 Jun 2013 | by Simon Nias

Following on from March's "closest to cold" TV spot , VCCP has launched its first major digital push in the form of a "cold caller" app that can be accessed via Facebook and the Coors Light website ... Light TV spot online. Previous digital activity has either been limited to a specific audience ...

Kabuto Noodles "improvised ad break live" by 18 Feet & Rising

18 Jun 2013

Kabuto Noodles staged a live improvised TV spot as part of its first ad campaign by 18 Feet Rising. The comedy improvisation troupe Mischief Theatre was not told which product was being promoted until the ad began and was then challenged to perform skits using a pot of Kabuto Noodles as a prop ...

CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson

18 Jun 2013 | by Arif Durrani

in 2010, said: "It s a vey different business model to I m selling you TV . I ve worked in many different ...

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