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Smartphone advertising: the not very good, the very bad, and the generally quite ugly

, T-Mobile, Vodafone and Virgin Mobile. Consumer awareness of smartphone advertising is equally high ...

Understanding mood and engagement with digital OOH in malls

showing creatives from the likes of H M, Blackberry Messenger (BBM), Warner Brothers and T-Mobile. What ...

T-Mobile pay-as-you-go campaign is a hit

Challenge - T-Mobile needed to launch its new pay- as-you-go proposition into a highly...Client T-Mobile Agency MediaCom Planner Stephen Ward Challenge - T-Mobile needed to launch ...

Brand Barometer - T-Mobile seeks ultimate value

T-Mobile's new ad campaign, which has run across print and television, aims to improve consumer ...

 

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