Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
and what did you do about it? Swim Black [a Guinness ad made in 1998] was the story of an ...
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Diageo aims for full marks
07 Nov 2012 | by Noelle McElhatton and Gemma Charles
) '"Swim Black" (an ad made in 1998) was the story of an Italian swimmer racing against a pint of Guinness ...
PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
. Have you ever had a creative dilemma and what did you do about it? Swim Black [a Guinness ad made in ...
MARKET RESEARCH: How to separate all the shades of grey - To target the grey market, you must first understand its structure
30 Nov 2000 | by JENNIFER HISCOCK
, they can show health or fitness. Jackson cites AMV s Swim black TV ad for Guinness as an example ...
CLOSE-UP: ADVERTISER OF THE WEEK/DIAGEO - Diageo proposals focus on costs, not creativity. Guinness faces sharing its latest marketing director, Francesca Newland writes
29 Sep 2000 | by FRANCESCA NEWLAND
Haig. He oversaw the surfer , bet on black and swim black commercials. Haig is reported to ...
TBWA and BMP take top honours at 1999 D&AD awards night
07 May 1999 | by FRANCESCA NEWLAND
winners included Abbott Mead Vickers BBDO for the Guinness swim black ad and Lowe Howard-Spink for ...
TBWA and BMP DDB shine at D&AD
07 May 1999 | by FRANCESCA NEWLAND
. Saatchi ladybird commercial for NRMA. Meanwhile, Jonathan Glazer s swim black ad for Guinness ...
VW work dominates D&AD’s print advertising categories
23 Apr 1999 | by CLAIRE COZENS
TV and cinema ads of up to 60 seconds, direction, editing and use of music. Swim black , Abbott ...
CLIENT OF THE WEEK: The younger face of Guinness - Anita Andrews is trying to give the brand a broader appeal
26 Mar 1999 | by CLAIRE COZENS
brand closer to people. Surfer follows AMV s swim black spot, which broke last May and ...
CAMPAIGN CRAFT: Sponsored by SVC - BBC’s ’Perfect Day’ and Orange TV spots are main BTACA contenders
16 Oct 1998 | by EMMA HALL
nominees for best director are Jonathan Glazer for Guinness s swim black , Frank Budgen for Sony s ...
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