to remove filtersNEWS INSIGHT: Finalists named for 2001 awards
29 Mar 2001
Corporate citizenship FINALISTS Asserta Home Birds Eye Wall's - Carte D'Or Booths Supermarkets ...
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'Beefy' Botham to lend nickname to frozen food range
29 Mar 2001 | by MARK KLEINMAN
Beefy's range, which will go on sale in supermarkets around the UK, includes beefburgers, pork ...
OPINION: Marketers need to find out what we women want
29 Mar 2001 | by LAURA MAZUR, a business writer and author
make informed choices. So the result was a dialogue of the deaf. It was, instead, supermarkets that ...
Cobra Beer picks director for push into mainstream
22 Mar 2001 | by TANIA MASON
outlets. It is already sold in Harrods and a number of supermarkets. ...
DESIGN: Brave moves into radical redesigns - A sound strategy is the key to success for design changes, writes Pamela Buxton
22 Mar 2001 | by PAMELA BUXTON
tortilla chips because supermarkets had problems stacking them (see case study below). Marketing ...
LICENSING: How licensing can invigorate brands - Linking with the right partner for character and brand licensing is vital to the success of a product, writes Rachel Miller
22 Mar 2001 | by RACHEL MILLER
in all the major supermarkets and it was sales in Tesco that achieved the sharp uplift of 275 ...
Glamour gets its styling all wrong
19 Mar 2001 | by MediaWeek
. Stacked on stands close to tills in supermarkets and WHSmiths, the point of sale marketing is slick. Later ...
Domestos rivals Harpic with foam cleaning product
15 Mar 2001
pounds 1.5m ad campaign. The product, available in supermarkets from next week, will compete head to ...
FIELD MARKETING: How audits ensure retail plans flourish - Robert McLuhan investigates auditing's role in the brand owner-retailer relationship
15 Mar 2001 | by ROBERT MCLUHAN
Headcount has carried out regular audits of the top four supermarkets on behalf of Kerry Foods this year ...
EDITORIAL: How Blair failed to perceive the true power of retailers
08 Mar 2001 | by CRAIG SMITH, Editor
supermarkets had farmers in an armlock was designed, if not to lay the blame for foot-and-mouth disease at ...
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