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Sainsbury's beats Unilever and P&G with Novon brand

1998. Other supermarkets are likely to follow suit to gain a share in the sector, which is worth ...

EDITORIAL: Boots should rely on brand heritage, not fancy bolt-ons

add-ons, and no more likely to reverse the erosion of its business by the supermarkets. The reason ...

UNILEVER A YEAR DOWN THE 'PATH': It has now been 12 months since the FMCG giant embarked on its five-year 'path to growth' strategy Harriet Marsh finds out whether a leaner Unilever is a stronger one.

available in off-licences, video shops and petrol stations, as well as supermarkets. Promoting the brand ...

Restructure on the cards at Boots

chemist is from supermarkets, which have recently targeted the health and beauty sectors. Tesco and Asda ...

NEW MEDIA: Web words - Creative thinking could bring FMCG ads to the rescue

supermarkets offering national delivery there is nothing to stop Friskies from buying an ad on Yahoo! that ...

WHEN BRANDS BOUNCE BACK: Beleaguered brands can reverse their fortunes by finding the right formula for change. Jane Simms provides a lesson in brand rescue

Polaroid, such as supermarkets and toy shops. It has, says Finnie, fundamentally changed the dynamics of ...

HOTLINE: News in brief

electronic sites in supermarkets, garage forecourts, billboards, train stations and airports. The headlines...electronic sites in supermarkets, garage forecourts, billboards, train stations and airports. The headlines ...

 

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