to remove filtersSTOP PRESS: Advertising Standards Authority uphold complaints by Sainsbury's
13 Dec 2001
which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek ...
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MARKETING MIX: A brand for the weekend, sir?
20 Dec 2001
's 'Making life taste better' effort? But if supermarkets are bad, Mix assumes the car manufacturers ...
AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize
13 Dec 2001
monitor the top four supermarkets' agreements with Kerry Foods. Headcount operatives have carried out ...
HOTLINE: Associated British Foods appoints agency
07 Dec 2001
awareness of its Speedibake range of part-baked frozen food and pastries among leading supermarkets and ...
FIELD MARKETING: Bringing brands to life on the streets - Companies are using sampling as a means to improve brand perceptions and boost their sales
06 Dec 2001 | by ANNA CLARKE
how depends on what it is and who you are targeting. "If it's only sold in supermarkets, then that ...
PayPoint recruits Burkitt DDB to run advertising debut
29 Nov 2001
utility bills at 8400 terminals in convenience stores, supermarkets, forecourts and off-licences, was ...
MARKETING MIX: Sprout row comes to the boil
29 Nov 2001 | by MARK KLEINMAN
sprout, the BSGA is encouraging supermarkets to rebrand what it terms "this versatile vegetable" as ...
ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports
29 Nov 2001 | by MARK KLEINMAN
supermarkets?" Levi's claims another factor in the higher price of its jeans is its investment in the ...
Animal welfare campaign
banned from TV screens
23 Nov 2001 | by Jennifer Whitehead,
supermarkets to force suppliers to improve conditions. If you have an opinion on this or any other ...
Tesco loses court case but Sainsbury's
and Safeway have reason to smile
23 Nov 2001
flag for downmarket supermarkets, revealed its marketing efforts were rather more successful than it ...
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