Search results for "Supermarkets"

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MARKETING MIX: A brand for the weekend, sir?

20 Dec 2001

's 'Making life taste better' effort? But if supermarkets are bad, Mix assumes the car manufacturers ...

STOP PRESS: Advertising Standards Authority uphold complaints by Sainsbury's

13 Dec 2001

which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek ...

AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize

13 Dec 2001

monitor the top four supermarkets' agreements with Kerry Foods. Headcount operatives have carried out ...

HOTLINE: Associated British Foods appoints agency

07 Dec 2001

awareness of its Speedibake range of part-baked frozen food and pastries among leading supermarkets and ...

FIELD MARKETING: Bringing brands to life on the streets - Companies are using sampling as a means to improve brand perceptions and boost their sales

06 Dec 2001 | by ANNA CLARKE

how depends on what it is and who you are targeting. "If it's only sold in supermarkets, then that ...

PayPoint recruits Burkitt DDB to run advertising debut

29 Nov 2001

utility bills at 8400 terminals in convenience stores, supermarkets, forecourts and off-licences, was ...

MARKETING MIX: Sprout row comes to the boil

29 Nov 2001 | by MARK KLEINMAN

sprout, the BSGA is encouraging supermarkets to rebrand what it terms "this versatile vegetable" as ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

29 Nov 2001 | by MARK KLEINMAN

supermarkets?" Levi's claims another factor in the higher price of its jeans is its investment in the ...

Animal welfare campaign
banned from TV screens

23 Nov 2001 | by Jennifer Whitehead,

supermarkets to force suppliers to improve conditions. If you have an opinion on this or any other ...

Tesco loses court case but Sainsbury's
and Safeway have reason to smile

23 Nov 2001

flag for downmarket supermarkets, revealed its marketing efforts were rather more successful than it ...

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