Search results for "Supermarkets"

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DIRECT BRIEFS

21 Dec 2000

among the freshly baked bread and egg sections of supermarkets, after these two food categories were...promoted among the freshly baked bread and egg sections of supermarkets, after these two food categories ...

PROFILE: Radio gaga - Richard Huntingford, Group chief executive, Chrysalis Group

14 Dec 2000 | by TANIA MASON

supermarkets. It s what I love about this company, says Huntingford. You need to be able to do 180 ...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

08 Dec 2000 | by RICHARD CARPENTER

fulfilment capabilities up and running before the web came along. Iceland along with many other supermarkets ...

MARKETING MIX: News of the world

07 Dec 2000

is Finland's DIY version of the vending machine. Situated in supermarkets, their machines allow ...

RESHAPING RETAIL WITH LOW PRICES: Everyday low pricing was the retail theme of 2000, but the reality is that promotions and 'excitement' in stores live on

07 Dec 2000 | by JANE SIMMS

supermarkets were forced to react, and most launched EDLP strategies in summer 1999. EDLP stands accused of ...

FIELD MARKETING: Pushing samples or brand experience? - Field marketers are combining techniques to reach their audience

07 Dec 2000 | by ROBERT MCLUHAN

and peppers to shoppers at major supermarkets. Here the goal was to combine volume sampling with brand ...

Miles Calcraft unveils TV campaign for Bell's

01 Dec 2000 | by CLARE CONLEY

December and will be supported by posters placed outside supermarkets and a variety of in-store promotions ...

Coke to rely on word-of-mouth and viral marketing for new drink

29 Nov 2000 | by Camilla Palmer

since 1993 went largely unnoticed. It will not be sold in supermarkets or corner shops, adding to its ...

Nexus Choat wins consumer/trade Patak's food brief

24 Nov 2000 | by JENNIFER WHITEHEAD

1950s, have only been available in supermarkets during the 1990s. And over 90 per cent of Indian ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

MediaCom's group head, Kari Jackson-Kloenther. For big regionally based advertisers (notably supermarkets ...

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