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CAMPAIGN DIARY: YOU MUST REMEMBER

17 Dec 1999 | by CAROLINE MARSHALL

. Sugar Puffs. The theme was Ye Olde Ads . This week, we want you to identify the ads and the ...

MARKETING MIX: Brand manager of the week

18 Nov 1999 | by MIKE HARVARD, Outsourcing Insight

What is your greatest achievement? Delivering best ever sales for Sugar Puffs in 1996 - a ...

DESIGN: Staying on top in trademark battle - Manufacturers are trademarking the names, colours, shapes and smells of brands in an attempt to stop imitations

09 Sep 1999 | by HARRIET MARSH

Sugar Puffs Honey Monster, which would ensure the brand was recognised even without its name on the ...

Can Kellogg regain its snap, crackle and pop?: Kellogg is facing falling sales in a shrinking cereals market. Jane Bainbridge looks at how it plans to breathe new life into its sector

09 Sep 1999 | by JANE BAINBRIDGE

1.10 10 Quaker Sugar Puffs 20-25 -5.70 Source: ACNielsen ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

19 Aug 1999 | by JANE BAINBRIDGE

Nestle Shreddies 25-30 1.10 Cereal Partners 3108 10 Quaker Sugar Puffs ...

ADVERTISING MEDLEYS - DO THEY WORK? Nostalgic TV spots featuring hit ads from the past are the flavour of the month. Jim Davies discovers whether they are effective or just lazy, while four top creatives pick the work they think is worthy of a second airi

13 Aug 1999 | by JIM DAVIES

programming will be well aware that on behalf of Sugar Puffs, Young s stately rock anthem, Simply the ...

DESIGN: Attention seekers - Primary colours and memorable characters are a key element in designs for kids’ products, says Fran Littlewood

13 May 1999 | by FRAN LITTLEWOOD

, which has developed designs for Chewits and Petits Filous, points to the Sugar Puffs Honey Monster ...

Unlocking the secrets of Weetabix: High-quality products, long-term relationships and privacy appear to account for the inexorable rise of Weetabix. Alex Benady reports

06 May 1999 | by ALEX BENADY

0.9 Kellogg 9 Quaker Sugar Puffs 25 - 30 8.8 Quaker 10 Kellogg s Optima ...

MARKETING MIX: Brand manager of the week - Joanna Howard

08 Apr 1999 | by PAUL TWIVY, partner, Circus

Puffs, hits the shelves this month and Sugar Puffs continues to thrive by defending well against some ...

Quaker planning chocolate Sugar Puffs extension

11 Mar 1999 | by LISA CAMPBELL

Quaker Oats is to launch a chocolate version of its Sugar Puffs cereal, the first brand extension...Quaker Oats is to launch a chocolate version of its Sugar Puffs cereal, the first brand ...

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