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Advertising And Promotion: An Integrated Marketing Communications Approach

01 Nov 2000 | by G. Belch and M. Belch

advertisers are faced with ethical dilemmas. Students are given an opportunity to evaluate decisions from an ...

Web auction sees Coca-Cola offer college fees as prizes

21 Aug 2000 | by Claire Billings

Coca-Cola is offering students the chance to get all their university fees and living expenses paid

Abbey National targets students with online account

11 Aug 2000

become the exclusive banking partner for the National Union of Students website, obtaining access to a ...

Consumer behavior: Building marketing strategy

01 Aug 2000 | by Hawkins, Best and Coney

. The students are sure to have the most current information and research. 67% of cases are new or ...

Commonsense direct marketing

01 Jun 2000 | by Drayton Bird

managers, advertising executives and students of marketing throughout the world. Drayton Bird has over 40 ...

 

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