The truth about youth: TV and young people
16 Jun 2011 | by Thinkbox
play in their lives. We also deliberately recruited a representative sample of full-time students ...
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Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting the...decisions for the first time. This is a key time for marketers to target these new students and generate ...
Think BR: How does outdoor work?
30 Sep 2010 | by Mike Baker
, which bear this out in an ambient sort of way. In one, a set of MBA students were given a branded ...
TGI: Courting the student market
29 Sep 2010 | by Russell Budden
The latest TGI data from Kantar Media gives an insight into students' spending habits and media...grades. Despite a stereotypical view of students eating budget baked beans and drinking cheap cider, they ...
BR Video: Nationwide right to drop England sponsorship
21 Jul 2010 | by Daniel Farey-Jones
I see in the paper I think it's a financial thing and not the standard of football." Students ...
Brand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
students. Its brand story is one of true independence from government interference or religious ...
Consumer behavior: Building marketing strategy with Ddb Needham data disk
01 Apr 2003 | by Hawkins, Best and Coney
topics back to marketing decision-making and strategic planning which gives students the foundation to ...
Which Ad Pulled Best?
01 Oct 2002 | by Purvis
provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what ...
Creating business advantage in the information age
01 Mar 2002 | by Applegate and Mcfarlan
book is written for students and managers who desire an overview of e-business and contemporary ...
Business superbrands: An insight into Britain's strongest B2B brands
01 Mar 2002 | by Mark Knobil
in marketing, advertising, design and PR. It will also appeal to strongly to students who are ...
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