Brand manager of the week: Catherine Meardon, European brand manager, Midori
06 Dec 2011
introduction from a marketing director whom I had helped with projects targeting students while I was at ...
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Wrigley's prepares major marketing pushes across Extra and 5Gum brands
10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
UK universities targeting 300,000 students. Digital activity will see the brand launch ...
An audience with Sir Terry Leahy: 'This is the best of times' for marketers
20 Oct 2011 | by Rachel Barnes
, was 22 when she came to my notice. Those graduate trainees you think are sleepy students are your ...
Varsity pulls website and moves investment into Facebook
20 Oct 2011 | by Sarah Shearman
pulling its brand website, as it looks to connect with students via the social networking platform.
Future 5: The champions of forward-thinking
28 Sep 2011
YouTube video by head designer Henrik Otto called for students to design products to cope with the ...
Andrew Walmsley on Digital: The death of anonymity
17 Aug 2011 | by Andrew Walmsley
of students on campus and scanning them against Facebook, they were able to identify about a third of ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
National Express for students and we have Little Chef, French Connection on the high street fashion. So ...
Andrew Walmsley on Digital: Growing into a private life
06 Jul 2011 | by Andrew Walmsley
students to job-seeking grad-uates, their attitudes to sharing on Facebook shift substantially. While the ...
Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
students and tourism to the capital. Ainsworth-Wells is the marketing chief for what Mayor Boris Johnson ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
posters use the Durex, Clearasil and Veet brands, among others, to connect with students through "rather ...
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