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MARKETING MIX: You can’t get the staff these days - Bright young things have always been attracted to advertising, but what about the opportunities in below the line? Laura Fields reports on lopsided recruitment figures

28 Aug 1997 | by LAURA FIELDS

advertising is sexier. Our research suggests more students are demanding to be taught direct marketing as ...

PERSPECTIVE: U or non-U? Or the same old bigotry? It’s as easy as ABC

15 Aug 1997 | by DOMINIC MILLS

report shows, the C5 audience is young - with a high proportion of students or people just starting ...

FOR THE RECORD

08 Aug 1997 | by ALASDAIR REID

being sent to students at home. The paper is offering 20,000 passports with pounds 125 of tokens for ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals

08 Aug 1997 | by POPPY BRECH

someone in that marketplace, says Lewis. With students regarded as a key influence within the ...

 

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