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Direct marketing charitable fund names first four beneficiaries

06 Jul 2012 | by Matthew Chapman

new post-graduate qualification from the New Technology Institute, Birmingham; a Data Students ...

It's not just Waitrose getting clever with data

27 Oct 2011 | by Daniel Farey-Jones

kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

Students are desperate to ensure they project the right image with their labels, so getting the...decisions for the first time. This is a key time for marketers to target these new students and generate ...

Northumbria Uni team wins IDM student award

08 Jul 2010 | by Jacob Mathias

Students from Northumbria University have taken home the top and runner-up prizes in this year...Bonnet, Tequila\ chief executive officer, said: "I was hugely impressed with the quality of the students ...

Lincoln team triumph at the 10th annual Shelf awards

02 Jul 2010 | by Ian Darby

100 students have benefited over the years. Attendees at last night's event included Barney Cockerell ...

Proximity London holds on to BBC TV Licensing DM account

11 Mar 2010 | by Matt Williams

"excuses" DM pack that aimed to tell students that they had no excuses for not buying a TV licence. Each ...

Kraft coffee brand develops first social media strategy

05 Feb 2010 | by Sara Kimberley

TV campaign will also launch on video-on-demand services. To target students and give the campaign ...

PROMOTIONAL FEATURE - Direct marketing round table

15 Oct 2009

IDM and the IPA run summer schools for graduates and students to educate them about DM and give them ...

Diageo urges students to moderate drinking in Freshers' Week

25 Sep 2009 | by Ed Kemp

LONDON - Drinks giant Diageo GB is launching a campaign urging students to moderate their drinking...The campaign, called 'One Too Many', warns students that excessive drinking can see them end up in ...

University of Leeds team wins IDM student competition

06 Jul 2009 | by Jacquie Bowser

The winning team, called CAN Direct, comprised marketing students Chih Yuan Chen, Ayako Nakane and ...

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