Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
What do the Tube, The Financial Times, Harley Davidson, Coca-Cola, Cartier, Volkswagen, Starbucks ...
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KFC gets serious about coffee with full UK rollout
15 Apr 2013 | by John Reynolds
and Starbucks. Now KFC is hoping for a similar leap in sales. Jennelle Tilling, vice-president ...
Starbucks chief pens open letter on tax and trust
07 Dec 2012 | by Matthew Chapman
Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims...and the Guardian. RLM Finsbury was appointed last week to guide Starbucks through the ...
Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.
06 Nov 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
, Starbucks, even a robot could ask my name. Coffee shops need to recapture their humanity, and that's what ...
KFC takes on McDonald's with coffee ads
01 Nov 2011 | by John Reynolds
downmarket image. In 2010, it became the biggest seller of coffee in the UK, ahead of Starbucks and Costa ...
Fairtrade Foundation switches Fortnight focus for year-round activity
20 Sep 2011 | by John Reynolds
consumer participation page on Facebook. Ben Jerry's and Starbucks, both of which had secured Fairtrade ...
Costa Coffee to push Ice Cold range
14 Jun 2011 | by John Reynolds
marks a departure for the brand, which has previously used ads to criticise rivals such as Starbucks. ...
Starbucks to increase ad-spend with 'emotional' campaign
08 Mar 2011 | by Gemma Charles
Starbucks has unveiled a global campaign to highlight its emotional ties with consumers, as it..., use the line You Starbucks. It s bigger than coffee , previously used in relation to its Shared ...
Costa restarts ad feud with Starbucks
01 Mar 2011 | by John Reynolds
Costa Coffee is rejoining its war of words with Starbucks in ads that claim twice as many consumers...provocative lines such as Sorry Starbucks, the people have voted. Again ; A triumph for coffee lovers ; and ...
Costa Coffee launches debut TV ad campaign
05 Oct 2010 | by John Reynolds
Costa Coffee is ramping up its marketing battle with rival Starbucks by launching its first TV...marketing campaign, which uncompromisingly targeted Starbucks. The ad, also created by Karmarama, claimed ...
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