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Vodafone UK appoints Daryl Fielding to top marketing post

Danielle Crook, who left to join Starbucks last year....last year to join Starbucks . ...

Brands must recognise the 'myth' of consumer radicalism

Starbucks, the coffee giant which came under fire for tax avoidance, launching a suspended coffee scheme. A ...

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation...total to 2,344. It seems like Costa, along with the other coffee shop mega chains, Starbucks and Nero ...

Starbucks defends 'healthy options' in wake of health minister attack

Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna...muffins'. They do not know how many calories that is." In response, a Starbucks spokesman pointed to ...

Starbucks to reward customers for drinking from reusable cup

Starbucks is to begin offering discounts to customers who use an environmentally-friendly reusable...as Starbucks looks to improve its corporate reputation, after taking a hit over the tax avoidance ...

KFC gets serious about coffee with full UK rollout

and Starbucks. Now KFC is hoping for a similar leap in sales. Jennelle Tilling, vice-president ...

Starbucks joins Suspended Coffee homeless initiative

Starbucks has signed up to a charitable initiative called Suspended Coffee, which allows customers...The move comes as Starbucks seeks to improve its CSR credentials, in light of last year ...

KFC mirrors McDonald's with launch of mobile payment system

KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service in a move to drive...reach $90bn ( 60bn) by 2017 . Last year, Starbucks struck a deal to integrate the technology of ...

"Decoded" by Phil Barden

else, often something quite arbitrary. If Nescafe had the same frame of reference as Starbucks, it ...

Starbucks claims new ground in coffee-chain wars with espresso launch

Starbucks is claiming a first in the coffee-chain wars by introducing a choice of two espressos...The company is to launch Starbucks Origin Espresso in the UK next month. Consumers will be able ...

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