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VCCP wins global McLaren ad brief

29 Mar 2012 | by Jeremy Lee

VCCP has picked up the global advertising account for the high-performance sports car manufacturer...Porsche ahead of the launch of a range of sports cars. The first of these the MP4-12C has recently ...

Lifeline: Ambush marketing

26 Jul 2012

Many brands have turned to guerrilla marketing at major sports events to raise their profiles.

BT ad starring Michael Owen to launch during Coronation Street

01 Jul 2010 | by Arif Durrani

Coronation Street tonight, promoting its new Sky Sports 1 and Sky Sports 2 subscription packages....and forms part of a 30m marketing push set aside to promote BT's new sports content, available from ...

Chris Ingram takes "hands-on" role at football rights owner

06 Jul 2009 | by Ian Darby

Partnership, is taking a senior role at the UK sports media company Sports Revolution....Ingram, who had previously invested in the sports rights owner, will take on the role of executive ...

Adidas launches star-studded TV campaign

06 Aug 2010 | by Sara Kimberley

Sports stars Andy Murray and Jessica Ennis feature in 180 Amsterdam's new ad for Adidas' mobile app...of diverse sports settings from packed commuter streets to derelict wastelands. Under the ...

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

22 Nov 2012

Mindshare's challenge was to counter declining sports participation among teenagers by motivating...sports day in London included branded runs and a basketball training session on the terrace of County ...

Things we like

09 Jun 2011 | by Staff

Campaign enjoys a weekend with LA Noire and Sky Sports, but grows sick of the wall-to-wall coverage...Sky Sports?" was the big question on Saturday night, and we opted to watch the big match on Sky Sports ...

Raising the game for BT Sport

16 May 2013

sports....be launching three premium sports channels (BT Sport 1 and 2, as well as ESPN). We knew it was a ...

Jaguar readies global campaign for F-Type launch

15 May 2013 | by James Swift

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car....The campaign for the two-seater sports car is called "your turn" and breaks in the UK with a ...

Media: Double Standards - 'Life without exposure to cricket is a life less rich'

25 Jun 2010

Five's Mark Nicholas and Sky Sports' Mike Atherton reveal why this summer is an exciting prospect...the most fulfilling of my working life. In some ways, we reinvented the art of sports broadcasting and ...

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