Agencies to pitch for Gatorade brief
09 Jun 2011 | by Matt Williams
Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below-the-line
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And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012
11 Sep 2009 | by Noel Bussey
of JJB and Sports Direct were raided yesterday as part of an investigation over possible price fixing ...
Sky's Harry's Back fantasy football campaign goes live
03 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
during 'Good Morning Sports Fans' on Sky Sports 1. Production has been handled by Love Hate and media ...
WPP makes $5m investment in US data analytics company
17 May 2011 | by Ed Owen
analytics for the new era." Last week, WPP signed a deal with sports and entertainment company IMG to ...
Guerrilla art group sabotages outdoor ads
17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
with their guerrilla art, which incorporates brands Nike, Footlocker, JD Sports, McDonald's and Locog ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
Sports. It's not all about creating new platforms, though; it's also about re-evaluating the role of ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
. The potential for retailers, cinemas and music and sports venues to deliver exclusive content and ...
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