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Sports Marketing: Olympic promise

29 Sep 2010 | by Ed Kemp

by now,' says Antony Marcou, managing director of sports media agency Sports Revolution. 'Most ...

Media Lifeline: Online sports rights

07 May 2010

From football to cricket, online offers another outlet for armchair sports fans.

Sky Sports launches Ashes campaign

12 Nov 2010 | by Maisie McCabe

Sky Sports is to launch a campaign to support its coverage of the forthcoming Ashes series, which...Sky Sports will be screening exclusive live coverage of all the action from Australia throughout the ...

Spar game promotes sports sponsorship

04 May 2010 | by Joe Thomas

LONDON - Spar has released an online game called 'Beat Barni' to promote its sponsorship of the European Athletics Championships.

Cadbury in pre-Olympics sports drive

30 Mar 2010 | by John Reynolds

LONDON - Cadbury will back its sponsorship of the London 2012 Olympics with its biggest marketing campaign to date.

Yahoo! acquires social media sports website

18 Mar 2010 | by Sara Kimberley

LONDON - Yahoo! is making its first acquisition this year in the form of US social media sports...Citizen Sports has the number one fantasy American football app on Facebook and engages and unites ...

Search begins for greatest sports marketing innovation

15 Nov 2010 | by John Reynolds

Synergy, the sports marketing agency, is asking sport enthusiasts and marketers to vote for the...changers in the wider sports marketplace. The debate began on a long car journey and then continued at the ...

ESPN debuts UK-focused online sports site

20 Jan 2010 | by Staff

LONDON - ESPN, the Disney-owned sports broadcaster, has launched its first UK-focused online sports...UK sports fans and will play an important part of ESPN's multiplatform approach. It aims to be a ...

Lucozade launches 50 calorie Sports Lite drink

01 Mar 2010 | by Joe Thomas

LONDON - Lucozade Sport has launched a new low calorie sports drink in an attempt to capture sports...people who exercise do not consume sports drinks because of calorie content. The drink will be available ...

Sky enlists Cantona for Sky Sports campaign

16 Jul 2010 | by Mark Banham

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign...remind "sports fans that Sky remains the only platform which offers all of the action across all five Sky ...

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