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Marketing Mole: Name that brand

This US manufacturer of sports equipment and clothing was founded by a University of Oregon

Ian Monk: Win, but don't flash your cash

sports icon. But the odds against his achieving that enviable treble have lengthened. On the track.... Olympians are lionised, although relatively few regularly watch their sports. Premiership footballers ...

Will new TV rights deal be a terminal blow for Setanta?

as it does now. Despite its broad remaining sports offering, is it doomed?...of its offering? I doubt it. Can Setanta's management find (and afford) other sports events ...

Marketing Mole: Name that brand

100 countries. The company has a long history of sports sponsorship, in particular motor racing.

ESPN will give Sky a proper run for its money

of UK sports broadcasting and the brutal economic environment it launched into. Unlike Rupert ...

Anthony Hilton: If all else fails the mud starts flying

. Then we have the row over a loan of 1.5m granted by Mike Ashley, boss of Sports Direct, to Sir David ...

Brand Manager of the Week

working in the sports industry. What advice would you give someone starting their marketing career ...

Does Setanta's demise prove competition is not working?

pay-TV market, particularly for sports rights, is clearly not working. Sky has created a stranglehold ...

Brand Manager of the Week

and German up to GCSE standard. Do you have any hobbies? Passionate sports fan and keen cook ...

Brand Manager of the Week

job? Getting back into sports. What was your first job? Marketing assistant at all:sports. What ...

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