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In the News - JJB Sports and Sports Direct

The UK's leading sports retailers are being investigated by the Serious Fraud Office (SFO) for a...cent of turnover. The news thrusts JJB and Sports Direct back into the spotlight after a summer feud ...

Weber Shandwick handed social enterprise sports brief

Weber Shandwick has been awarded a brief by social enterprise sports company Kick4Change....Kick4Change raises funds for schools and sports clubs through the sale of its 4sport branded ...

Pitch appoints former sports marketer Juliet Slot as MD

Sports agency Pitch has taken on former London 2012 marketer Juliet Slot as managing director....position in January. She has extensive experience across the sports, sponsorship and media industries ...

World Rally Championship hands brief to sports agency Generate

Sports agency Generate has been hired to handle the global PR for the World Rally Championship (WRC)....the global radar of leading sports properties.' ...

Thierry Henry brand 'not irreversibly damaged', say sports PR experts

Sports PR experts believe the Thierry Henry brand will not be affected, despite a growing backlash...most dazzling players of his generation, will hold firm.' The sports pages of the national papers ...

Sports PR experts divided on football stadium naming rights row

A sports PR expert has branded Newcastle Football Club's new stadium name a 'joke', while new

Sports PR agency Capitalize wins motor cycle industry campaign

Sports specialist Capitalize has won a six-way pitch to launch a £4million consumer campaign for

National Scottish sports body SportScotland plans host of campaigns

Scotland's national body for sport has put out a tender for an agency to handle its PR.

Tiger Woods' image 'not damaged in the long term', say sports PR experts

Sports PR experts have said they believe Tiger Woods' reputation will not be damaged in the long...with grooming brand Gillette and sports brand Nike. However, despite the wave of negative media that ...

Chester Zoo brings in Havas Sports and Entertainment for £225m project

Chester Zoo has appointed Havas Sports and Entertainment to implement a brand partnership strategy

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