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Sports

03 Dec 2008

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Letters - ViewPoint - Do not let the media drive theEngland agenda

30 Nov 2007 | by Gary Bradshaw, Sports and gaming director, Splendid

Splendid Communications' sports and gaming director Gary Bradshaw talks about the state of the

Sports Interactive.

01 May 1999 | by Cliff Condon, Forrester Research.

Sports Interactive claims to be the first dedicated tennis web site in the UK, which makes its...Sports Interactive claims to be the first dedicated tennis web site in the UK, which makes its ...

Sports pitch

12 Feb 1998 | by LISA CAMPBELL

Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising account up for...Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising account up for ...

Sports sponsorship

01 Aug 2007

the UK from the US and Canada,' explains Alex Brown, who manages the Team Vonage account at sports ...

Smart sports

07 Aug 2009

Glasgow 2013, the organising committee for the city's Commonwealth Games, has turned to Scottish agency Smarts for PR support. The games, which will take place from 23 July to 3 August 2014, will be the biggest multi-sports event ever hosted by Scotland.

Sports report

30 Jan 1997

Sport is being transformed by National Lottery money and sponsorship, according to a report by Leisure Consultants. The lottery is providing pounds 250m a year, while the deal with BSkyB is worth pounds 679m to the Premier League over the next four years.

SPORTS MARKETING: The Forgotten Sports

04 Apr 2003 | by Lexie Williamson

Sports with a niche following could provide a credible and fitting editorial environment for a...Think sports marketing, think football? A third of all sports sponsorship deals struck in 2002 ...

Include sports in your strategy if you want to get ahead in the marketing game

07 Oct 2002 | by PETER LAND, GM of sports and entertainment at Edelman

the time. So, what does all this grousing mean? For marketers evaluating the viability of sports ...

MEDIA: Comment - Consensus needed for current research to be fully beneficial

10 Jan 2003 | by ANAND REGO, director of research at ESPN Star Sports

Marketers in Asia often layer insight over science to measure actual consumption - of products and services - in order to map behaviour on which key marketing decisions can subsequently be made. For many, limitations with tools and methodologies mean fingers are crossed and an anxious eye stays fixed...

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