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Express clinches sports deals

Express Newspapers business development unit has secured two cross-media sports sponsorship deals

Media DNA - Sky Sports

Soccer AM is a three-hour football programme shown every Saturday morning on Sky Sports.

Easynet seeks sports alliances

Broadband supplier Easynet is hunting a sports sponsorship agency as it seeks ties to boost...Association (BOA) and plans to expand its sports associations. It has issued sports marketing agencies with ...

Sports drinks rapped

Sports and energy drinks are little more than overpriced soft drinks containing too much sugar...Sports and energy drinks are little more than overpriced soft drinks containing too much sugar ...

NMA unveils sports films

campaign to emphasise the passion readers have for sports coverage in newspapers....editorial, commentary and news in the sports pages of the UK's national newspapers. The films were ...

SPORTS MARKETING: Brand athletes

Using a sports star to promote a product is big business. But if the fit is wrong or the star goes...with an individual carries the highest risk," says Hill Knowlton group managing director for sports ...

New campaign: Sky Sports

Sky Sports is launching an outdoor campaign next week to promote its coverage of the Ashes cricket

New campaign: Sky Sports

Sky Sports is to launch a poster and viral campaign next month to promote its coverage of the

WEB WATCH: SPORTS SITES

the top of our sports websites table. However, after CricInfo it is nearly all football. There are...the top of our sports websites table. However, after CricInfo it is nearly all football. There are ...

New campaign: Sky Sports

Sky Sports is promoting the breadth of its sports programming schedule in 2005 with a TV campaign

 

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