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MEDIA: Aussie sports purchase

Sports & Outdoor Media International, a London-based sports advertising specialist, has acquired...Sports & Outdoor Media International, a London-based sports advertising specialist, has acquired ...

Starcom launches sports consultancy

LONDON - Starcom MediaVest Group is launching a sports sponsorship division called SMG Sports....The new consultancy is a joint venture with the sports media consultancy Sports Insight, part of ...

NBC sports deal

NBC and Parallel Sport, a London-based international sports marketing company, have joined forces...NBC and Parallel Sport, a London-based international sports marketing company, have joined ...

Sports websites bolster brands

Advertising on sports websites significantly improves a brand's standing with fans, according to a...trustworthy than those that do not. The study, conducted by digital agency Aura Sports, also found that 36 ...

Sports win for Saatchi

Sports development agency the English Sports Council has appointed Team Saatchi to work on a...Sports development agency the English Sports Council has appointed Team Saatchi to work on a ...

Endemol launches sports division

LONDON - Endemol, the production outfit behind Big Brother, is launching a global sports content...Endemol will develop and manage sports channels across TV and digital media platforms, including ...

Sports stores falter

After years of strong growth, the sports goods market has faltered and the predicted shake-out of...After years of strong growth, the sports goods market has faltered and the predicted shake-out ...

Media: Sports sponsor

Carling Black Label is to sponsor Carlton s new sports programme Do I Not Like That! which starts...Carling Black Label is to sponsor Carlton s new sports programme Do I Not Like That! which ...

Media Lifeline: Setanta Sports

The sports network is determined to raise its profile in England after the launch of its dedicated...pay-TV channel anyway. Setanta Sports is born. 2002: In 2002, Setanta enters an ambitious phase. It ...

Sports sponsorhip hike

UK companies spent pounds 353m on sports sponsorship during 1998, an increase of 10% on 1997. The...UK companies spent pounds 353m on sports sponsorship during 1998, an increase of 10% on 1997 ...

 

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