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Idea of the Week: Sponsor the British Lions tour this summer

Perform Sports present an advertiser the opportunity to get involved with the biggest sporting

Nike: Write the future campaign

Nike set out to be the most recognized, most talkedabout sports brand during the World Cup ...

The Social Monitor: Olympic sponsors make the running in social media

heat up, Adidas is the brand that comes top of the sponsors, just pipping BMW. The sports brand ...

So You Think You "Do" Brand Monitoring?

" etc) to more complicated proximity searches. For example, "gatorade NEAR/5 sports" finds all instances ...

Connected Campaign of the Month: Lloyds TSB

sports). The Facebook activity promoted these initiatives and encouraged participation in the Torch ...

Private Hear: August 2012

looking at you, Micky Quinn of Weekend Sports Breakfast ). Anyway, I digress. Though this month ...

Focus PR

the one of Britain s fastest growing sports. Helen has proved invaluable in securing editorial ...

Case Study: Tackling a burning issue

negatively towards brands such as JD Sports and Currys, which were high-profile victims. This may be the ...

Champions of Design: TAG Heuer

introduced the world's first quartz, pocket-sized sports timer, the Microsplit 820. 1985: TAG acquired ...

Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

from. Red Bull has pursued a single-minded strategy of extreme sports sponsorship that has given it ...

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