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Sports

03 Dec 2008

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Sports Marketing: Olympic promise

29 Sep 2010 | by Ed Kemp

by now,' says Antony Marcou, managing director of sports media agency Sports Revolution. 'Most ...

Sky Sports plots ESPN response

28 Jul 2009 | by Sarah Johnson

LONDON - Sky Sports is to run a brand campaign to reinforce its channel identity following US...'s collapse, represents the biggest threat to date to Sky Sports' pre-eminence in sports broadcasting. Sky ...

Coca-Cola runs community sports activity

03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Coca-Cola GB is launching a campaign to promote its partnership with StreetGames' community sports...The outdoor billboard campaign features young people from the StreetGames charity sports projects ...

Sports Direct announces profits drop

16 Jul 2009 | by Ed Kemp

LONDON - Sports Direct, the high-street retailer owned by Newcastle United chairman Mike Ashley...; mso-fareast-language:#0400; mso-bidi-language:#0400;} The results come despite increased sales. Sports Direct ...

Brand Health Check: Sky Sports

08 Feb 2011 | by Rachel Barnes

that Sky Sports' sexism scandal has called the broadcaster's brand image into question. While the ...

Spar game promotes sports sponsorship

04 May 2010 | by Joe Thomas

LONDON - Spar has released an online game called 'Beat Barni' to promote its sponsorship of the European Athletics Championships.

Cadbury in pre-Olympics sports drive

30 Mar 2010 | by John Reynolds

LONDON - Cadbury will back its sponsorship of the London 2012 Olympics with its biggest marketing campaign to date.

JD Sports makes offer for rival JJB

02 Feb 2011 | by Ed Owen

Sports retailer JD Sports has confirmed it is in talks to take over its rival JJB Sports for an...JD Sports bought Irish sports clothing retailer Champion for 1 in January. This latest ...

Sports Direct withdraws offer for Blacks Leisure

16 Dec 2011 | by John Reynolds

Sports Direct, the sports retailer, has today (16 December) withdrawn its offer for Blacks Leisure...Sports Direct's announcement comes days after Blacks Leisure said it has received an expression of ...

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