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Sky enlists Cantona for Sky Sports campaign

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign...remind "sports fans that Sky remains the only platform which offers all of the action across all five Sky ...

Sky Sports 'goal' by Brothers and Sisters

Sky Sports has unveiled its new-season football campaign focusing on the fans rather than the

EA Sports 'deeper game, deeper devotion' by Heat

EA Sports has promoted its NCAA Football 12 game in the US with three ads created by Heat.

EA Sports 'love football, play football' by Wieden & Kennedy Amsterdam

The footballer Wayne Rooney stars in the new EA Sports ad for Fifa 12, which launched during the

Toyota 'real deal' by Saatchi & Saatchi

Toyota is launching a multimillion-pound ad campaign for its GT86 sports model.

Carlsberg 'that calls for a Carlsberg' by Fold7

Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner. ...

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car....The campaign for the two-seater sports car is called "your turn" and breaks in the UK with a ...

Gatorade 'coaches' by TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles' new Gatorade campaign features sports coaches' insights into winning

Havas and Euro RSCG pick up Yahoo! project

LONDON - Havas Sports & Entertainment and Euro RSCG 4D have been appointed by Yahoo! to handle a...high-profile goalkeeper David Seaman. They will also win the Yahoo! Sports Pass, which include tickets to 16 ...

Amsterdam Worldwide resigns Asics and Onitsuka Tiger account

Dutch creative agency Amsterdam Worldwide has resigned the accounts for sports brands Asics and..., said: "Our team has built one of the most iconic sports fashion brands in the world over the past ...

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