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Honda hires Amplify for CR-Z sports hybrid brief

12 Apr 2010 | by Alex Brownsell

LONDON - Honda has hired experiential marketing and social media specialist agency Amplify to raise consumer awareness of its new sporty hybrid coupe model, CR-Z, following a three-way pitch.

O2 partners with Nike to unveil Priority Sports loyalty drive

03 Jul 2012 | by Sarah Shearman

O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive

Think BR: Will London 2012 herald the next great innovation in sports coverage?

24 Jul 2012 | by John McDonald

innovation to help audiences get more from sport. Since then, the best sports broadcasters have developed ...

Facebook to broadcast more sport through Perform deal

27 Apr 2012 | by Sarah Shearman

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than...Thousands of live sports matches and on-demand content will be available to view through an ...

Havas and Euro RSCG pick up Yahoo! project

19 May 2010 | by Sara Kimberley

LONDON - Havas Sports & Entertainment and Euro RSCG 4D have been appointed by Yahoo! to handle a...high-profile goalkeeper David Seaman. They will also win the Yahoo! Sports Pass, which include tickets to 16 ...

Peugeot digital campaign asks drivers to create their own ads

05 May 2010 | by Alex Brownsell

LONDON - Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in

Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'

25 Apr 2013 | by John Reynolds

extreme sports." Baumgartner also revealed that he has always wanted to make money out of his passion ...

Twitter teams up with ESPN and Fox

14 May 2013 | by Gordon MacMillan

ESPN will show video highlight clips on Twitter of major sports events in the coming year ...

Electronic Arts claims Twitter ads exceeded expectations

08 Nov 2011 | by Sarah Shearman

promoted account for EA Sports FIFA on 29 September. It also ran promoted tweets the next day and ...

Samsung enlists Paralympic athlete bloggers

29 Aug 2012 | by Sarah Shearman

16 sports, to share their experiences of the Games by creating blogs and videos, using an app on the ...

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