Web lowers cost of brand-funded content but quality remains an issue
22 Apr 2008 | by Jeremy Lee
video-on-demand content: sports, adventure, people, culture, places and, naturally, Land Rover. Unerman suggests ...
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The seven sins of content marketing
22 Feb 2012 | by David Benady
's backing of extreme sports and motorsport and Levi's use of music in its ads as powerful examples ...
Marketers look to keep score with in-game advertising
11 Mar 2008 | by David Murphy
number of global brands adopting it and investing more in it, he says, adding that sports, automotive ...
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