CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
17 Dec 2012 | by Maisie McCabe
into the game, introducing the Gillette Sports Science Centre. By fulfilling a series of tasks, players ...
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Wonga branches out into online shopping loans
17 Dec 2012 | by Matthew Chapman
signed up as sponsor of the football club, which has Sports Direct owner Mike Ashley as its chairman ...
Twitter names top UK brand campaigns of 2012
13 Dec 2012 | by Sarah Shearman
Cadbury's Dairy Milk, EA Sports Fifa, LionsGate and Coca-Cola. Speaking to Marketing, Bruce Daisley ...
Marketing Moments 2012: Bodyform tells men the truth about periods
06 Dec 2012 | by Nicola Kemp
lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking ...
Time Inc and Toyota trial content-tailored ad model
21 Nov 2012 | by Ben Bold
digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...
Huawei calls for 'test pilots' in 4G campaign
15 Nov 2012 | by Maisie McCabe
products and to develop a brand platform. In July, Huawei signed a partnership with sports broadcaster ...
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
14 Nov 2012 | by Arif Durrani
, innovation and sports. Coca-Cola Journey also features large bespoke photography, eye-catching ...
Nike launches Kinect-based fitness programme
02 Nov 2012 | by Sarah Shearman
+ experiences which were sports specific. She said: "Nike has always been about innovation, and the Nike+ in ...
My Media Week: Steve Atkinson
19 Sep 2012 | by Hayley Pinkerfield
Sports News on the iPad. If you haven't got Sky Go I highly recommend it. I download The Sun (best ...
P&G launches Gillette Football Club on YouTube
17 Sep 2012 | by Sarah Shearman
feature news from sports content providers such as TalkSport and ESPN. Gillette plans to launch exclusive ...
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