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Twitter teams up with ESPN and Fox

14 May 2013 | by Gordon MacMillan

ESPN will show video highlight clips on Twitter of major sports events in the coming year ...

Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'

25 Apr 2013 | by John Reynolds

extreme sports." Baumgartner also revealed that he has always wanted to make money out of his passion ...

Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

advertising, and the effect is most pronounced when it comes to sports games. Reid said that EA achieved more ...

Facebook launches Home

05 Apr 2013 | by Gordon MacMillan

finishing a bike race, your family sharing a meal or an article about your favourite sports team. These ...

CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec

17 Dec 2012 | by Maisie McCabe

into the game, introducing the Gillette Sports Science Centre. By fulfilling a series of tasks, players ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

Cadbury's Dairy Milk, EA Sports Fifa, LionsGate and Coca-Cola. Speaking to Marketing, Bruce Daisley ...

Marketing Moments 2012: Bodyform tells men the truth about periods

06 Dec 2012 | by Nicola Kemp

lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking ...

Huawei calls for 'test pilots' in 4G campaign

15 Nov 2012 | by Maisie McCabe

products and to develop a brand platform. In July, Huawei signed a partnership with sports broadcaster ...

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

14 Nov 2012 | by Arif Durrani

, innovation and sports. Coca-Cola Journey also features large bespoke photography, eye-catching ...

Samsung enlists Paralympic athlete bloggers

29 Aug 2012 | by Sarah Shearman

16 sports, to share their experiences of the Games by creating blogs and videos, using an app on the ...

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