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Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

07 Nov 1997 | by GORDON MACMILLAN

are modifying their Web coverage to work with WebTV to deliver services such as sports scores and ...

INTERACTIVE: Advertisers hope ’saucy surprises’ will tempt viewers to Star’s Website - CASE STUDY/THE DAILY STAR/Gordon MacMillan climbs the ladder of, er, success as he finds a 3-D site just bursting with Starbirds ..

19 Sep 1997 | by GORDON MACMILLAN

bookmakers, a sports store, a supermarket and a bank, for example. Geoffrey Wheating, group media ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

05 Sep 1997 | by MEG CARTER

coverage of sports events. Executions can range from the discreet - such as an Allied Domecq ...

NEWSMAKER/CHRIS TOWNSEND: The driven director preparing a digital onslaught - Chris Townsend has to sell BIB’s plans to adland and viewers, Claire Beale says

15 Aug 1997 | by CLAIRE BEALE

Sky Sports. Within three months, he says, he had a million Sky Sports recruits under his belt ...

AKQA secures Rover Group task to create global Websites series

25 Jul 1997 | by MAIRI CLARK

the Sky Sports site to promote the brand s sponsorship of the British Lions rugby team. It has also ...

INTERACTIVE: Staid old Auntie lets her hair down for a fun and user-friendly Website - CASE STUDY/BEEB/The BBC’s global Website is refreshingly upbeat and informal - and it’s wooing advertisers

25 Jul 1997 | by JOHN OWEN

up-to-date sports news and results - pushed to the user s PC by technology similar to that behind ...

CLIENT OF THE WEEK: Learning the numbers game - Richard Cook talks to the accountant taking on the might of Camelot’s lottery

27 Jun 1997 | by EMMA HALL

there was more time, he managed to fit in an impressive sports file, playing competitive tennis and ...

NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a

27 Jun 1997 | by DAN O’DONOGHUE, joint chief execu

you read them because of the frankness of their material. Sky Sports and Channel 5 Sky ...

REGIONAL PRESS: PROVINCIAL PUBLISHERS EMBRACE - CYBERSPACE - Steve Shipside on why regional newspapers want to make their mark on the World Wide Web

20 Jun 1997 | by STEVE SHIPSIDE

newspapers are the guardians of all things parochial - from reports of village fetes and school sports ...

SPOTLIGHT ON: NEW MEDIA: Beeb hunt for online revenue may spark new-media lift-off - Richard Cook believes that the BBC’s Webzine format will pull in the advertisers

23 May 1997 | by RICHARD COOK

the launch of the Score, an entirely new attitudinal Webzine devoted to giving sports fans the ...

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