to remove filtersTwitter teams up with ESPN and Fox
14 May 2013 | by Gordon MacMillan
ESPN will show video highlight clips on Twitter of major sports events in the coming year ...
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Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...up to associate with a sports team or even more risky a sports individual. If you re backing an ...
The New Breed of Sports Rights Holder
02 May 2013 | by Josh Robinson
. Official is no longer enough Do a quick Google search for any sports club fan base. You ll see that ...
Think BR: How our independent retailers can re-build their brand experience in 2013
17 Jan 2013 | by Mano Manoharan
Betty - a sports outfitter for women - that had just opened on our gap-toothed Muswell Hill high street ...
Who's heading to the mountains this winter?
09 Jan 2013 | by Ashley Underwood
practicing winter sports has fallen from 2.3 million to 1.9 million today. Even since 2010 the percentage ...
Think BR: How to score with the fans
19 Dec 2012 | by Edgar Kuipers
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...all sports sponsorships fail to communicate beyond names on shirts, cars, balls, tickets, boarding or ...
Think BR: Is Britannia cool again?
12 Dec 2012 | by Deborah McCrudden
days of the empire and ponder on our lost greatness. We lament the many sports we created, that we now ...
Think BR: The value of accurate forecasting
29 Nov 2012 | by Richard Boyko
One of the great spectator sports in the UK has to be the Antiques Roadshow. You know what I m ...
Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)
26 Nov 2012 | by Maisie McCabe
November) In new business news BT is on the hunt for a new PR agency ahead of the launch of its sports ...
Think BR: Six rules of social success for brands
21 Nov 2012 | by Brian Elliott
sports for free or that terrific series which would not be possible without ad support. But there ...
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