REVIEW: Carat Group UK develops sports marketing division
30 Aug 2002
Following its acquisition of the sports agency TSM, Carat Group UK has developed a sports
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Superbrands case studies: Carat
30 Aug 2002
negotiated UK programme sponsorships for more than 30 advertisers, as well as sports marketing deals and ...
STOP PRESS: Carat Group develops sports marketing division
29 Aug 2002
Carat Group UK has developed a sports marketing division to be called Carat Sport UK, following
ANALYSIS: Image rights pose a threat to tournaments
29 Aug 2002 | by MARK KLEINMAN
Personal endorsement is causing headaches for the sponsors of sports events. Mark Kleinman reports....brand managers, and sports marketing has become a very sophisticated business, he says. As ...
MEDIA: Zurich to sponsor rugby union on Sky
29 Aug 2002 | by RAVI CHANDIRAMANI and POPPY BRECH
The sponsorship covers Sky Sports' screening of ...
Premier1 hunts for commercial partner
29 Aug 2002 | by MARK KLEINMAN
The search follows a split with Global Sports Marketing ...
Baseball faces sponsorship crisis as yet another strike looms
23 Aug 2002 | by Staff,
to other sports such as football, while Viagra plans to mothball its ads featuring Texas Ranger star ...
HOTLINE: The People claims its relaunch is a success
23 Aug 2002
revamped with a new sports newspaper The SP. It was its second-highest selling issue of the year.
MEDIA HEADLINER: Wolfman prepares to fight for The People's Sunday readers - Neil Wallis is ready for the competition of Desmond's Star, Alasdair Reid reports
23 Aug 2002 | by ALASDAIR REID
paper's revamp, the centrepiece of which is SP - a new, standalone 48-page sports section, which is ...
Ocean Village picks CHI to push cruises to young travellers
23 Aug 2002
audience. The holiday is designed to appeal to couples who enjoy sports and activities as well as ...
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