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Arena Media lands Sportsdirect brief

Sportsdirect.com, the sports retailer, has appointed Arena Media to handle its £4 million UK media

Sky signs Xbox for product placement

Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports the...Sky 1 HD's sports panel show, A League Of Their Own . The sequence, co-produced by CPL Productions ...

Bill on drinks ads read in Commons

advertising on TV; restrict cinema commercials to films with an 18 certificate; curb sports sponsorship by ...

Trading places: this week's people moves

executive sports marketing role at GlaxoSmithKline (GSK). ( Marketing ) Virgin Media has recruited ...

The history of advertising - 8 Maurice Saatchi's glasses

similar to the ones the M C Saatchi founding partner now sports when he played the British secret agent ...

WCRS&Co picks up Sky Bet ad account

's advertising across its range of brands. The Sky Bet business currently incorporates Sky Bet sports betting ...

 

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