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FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

14 Nov 1997 | by MARY COWLETT

access to personalised news and sports voice reports. Football fans for instance will be able to ...

Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

07 Nov 1997 | by GORDON MACMILLAN

are modifying their Web coverage to work with WebTV to deliver services such as sports scores and ...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

30 Oct 1997 | by MIKE HEWITT

sophisticated compendium of Web content, including news, sports and other information. There are rivals, of ...

Media: In Brief - Kelly quits Total Sport

24 Oct 1997 | by ROBERT GRAY

Emap Metro s sports title Total Sport is looking for a new editor. Its current editor Danny Kelly

Saatchis drops ’advertising’ tag

09 Oct 1997 | by PATRICK BARRETT

launching a children s marketing division, is increasing activity in direct marketing, sports sponsorship ...

INTERACTIVE: Advertisers hope ’saucy surprises’ will tempt viewers to Star’s Website - CASE STUDY/THE DAILY STAR/Gordon MacMillan climbs the ladder of, er, success as he finds a 3-D site just bursting with Starbirds ..

19 Sep 1997 | by GORDON MACMILLAN

bookmakers, a sports store, a supermarket and a bank, for example. Geoffrey Wheating, group media ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

05 Sep 1997 | by MEG CARTER

coverage of sports events. Executions can range from the discreet - such as an Allied Domecq ...

NEWSMAKER/CHRIS TOWNSEND: The driven director preparing a digital onslaught - Chris Townsend has to sell BIB’s plans to adland and viewers, Claire Beale says

15 Aug 1997 | by CLAIRE BEALE

Sky Sports. Within three months, he says, he had a million Sky Sports recruits under his belt ...

MEDIA: In Brief - Balmforth picked for PA Sport

08 Aug 1997 | by JULIETTE GARSIDE

PA Sport has hired David Balmforth, sports editor of the Daily Mirror, to be news editor. He...PA Sport has hired David Balmforth, sports editor of the Daily Mirror, to be news editor. He ...

UK firm wins in Web name case

07 Aug 1997 | by JANE BAINBRIDGE

services company, after US tennis racquet manufacturer Prince Sports Group claimed the UK firm had ...

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