Social Tracker: Adidas
03 Apr 2013
. The strategy is to extend the Boost brand to its other sports categories in the coming months ...
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Things we like
09 May 2013
app and the commercial opportunities that could entail. Channel 4 s BT sports deal Channel 4 s ...
The viral video is dead. Long live the social video
18 Oct 2012
this brief was a product demonstration: a simple gesture is all it takes to access movies, sports, apps ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
New technology is offering an array of opportunities for marketing at sports events....diminishing demographic. The nation's best-loved sports are now so suffused with marketing technology that the ...
Brands begin to court Mumsnet.com
01 Dec 2009 | by Alex Brownsell
lower-income families. 'Despite all the hype about Mums-net, you have to remember it was set up by a sports ...
Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers
14 Jul 2009 | by Amy Golding
containing the letters 'rb'. It was inspired by a sports kite and is intended to reflect the 'loud, confident ...
Media Perspective: Radio looks to an analogue future as Britain goes digital
20 Feb 2009 | by Ian Darby
the fact that talkSPORT and its roster of professional presenters and famous sports stars (recently ...
Media: Double Standards - Why this could be the year of the ad exchange
13 Feb 2009
US. - What would be your alternative career? A sports agent. I'm sure it's not all glitz and ...
Media: Things we like
07 Nov 2008
least its niche sports offering is improving. ADVERTISING OPPORTUNITIES AT WESTFIELD It remains to ...
Media Headliner: Isobar's Morris continues on acquisition spree
25 Jul 2008
offline media planning and buying, sports marketing, offline creative services) in Brazil. 13 May ...
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