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21 Dec 2012 | by Alec Mattinson
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ESPN promotes the Cup Of Dreams as it enters the third round
26 Dec 2012 | by Maisie McCabe
from today and then on ITV, Sky Sports and ESPN from later this week. An accompanying national ...
Adam Bullock and Moz Dee exit UTV's TalkSport
20 Dec 2012 | by Arif Durrani
controversially, Sky Sports pair Richard Keys and Andy Gray, to sit alongside fellow presenters such as Alan ...
British Sports Marketing Bureau tipped for New Year launch
19 Dec 2012 | by John Reynolds
Britain's Olympic and Paralympic sports are to pool their commercial rights into an independent...The BSMB is being set up to attract sports sponsorship. Around 80 sports governing bodies and ...
Think BR: How to score with the fans
19 Dec 2012 | by Edgar Kuipers
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...all sports sponsorships fail to communicate beyond names on shirts, cars, balls, tickets, boarding or ...
Wonga branches out into online shopping loans
17 Dec 2012 | by Matthew Chapman
signed up as sponsor of the football club, which has Sports Direct owner Mike Ashley as its chairman ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
volte-face that must have been acutely embarrassing for a brand with ties to high-performance sports ...
North Carolina starts multi-agency search to boost tourism
17 Dec 2012 | by Virgin Dickson, PRWeek US
international marketing at the North Carolina Division of Tourism, Film and Sports Development. The number of ...
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
17 Dec 2012 | by Maisie McCabe
into the game, introducing the Gillette Sports Science Centre. By fulfilling a series of tasks, players ...
Top sporting star tie-ups with brands in 2012
17 Dec 2012 | by John Reynolds
Bradley Wiggins last night won BBC Sports Personality of the Year, triumphing over Jessica Ennis...The nominations for Sports Personality of the Year were dominated by athletes from the 2012 London ...
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