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CAMPAIGN REPORT ON NEW MEDIA: The web audience - With ten million UK adults online, an insight into web audiences is critical to marketers. Report by Richard Lord, with internet user profiles from Netpoll

28 May 1999 | by RICHARD LORD

The internet is the preserve of geeks and saddoes. Porn, a few sports sites, some recipes for...The internet is the preserve of geeks and saddoes. Porn, a few sports sites, some recipes for ...

TBWA unveils Talk posters

28 May 1999 | by JULIAN LEE

focus on Talk s sports coverage and aim to highlight the station s skill at eliciting controversial ...

THE ONE SHOW WINNERS: At the One Show, the US’s premier advertising award ceremony, the winners don’t pull their punch lines. These ads are raucous, sick and very funny - and make London look a wee bit tame, Nick Cohen says

28 May 1999 | by NICK COHEN

Sport s website. Very sick. Very funny. Voted Best of Show. Client: Fox Sports Agency ...

CAMPAIGN REPORT ON NEW MEDIA: The top sites - Portal strategies have been successful but, as internet advertising rapidly matures and sites proliferate, targeting UK web users is turning into a refined art By Matthew Reed.

28 May 1999 | by MATTHEW REED

news and sports features 42 Economist 4.02 Subscription-based website of the ...

Talk Radio appoints chief to highlight sports focus

27 May 1999 | by LISA CAMPBELL

Kelvin MacKenzie s Talk Radio has appointed a new marketing director with a brief to build the Talk brand and emphasise the station s increasing focus on sport.

ANALYSIS: How to combat the counterfeit onslaught - From jeans and perfume to sports clothing

27 May 1999 | by SIAN CROXON

It is often thought that counterfeit goods, particularly fakes of luxury brands, enables those less well off to enjoy items which would otherwise be beyond their means. Cheap copies are also seen as free advertising for the genuine article.

MTV signs up gaming firm

27 May 1999 | by LISA CAMPBELL

sub-brand MTV Sports....sub-brand MTV Sports. The exclusive four-year deal gives THQ the rights to develop MTV-branded ...

MARKETING MIX: Marketing kicks off football tournament

27 May 1999

. Companies supporting the day include Katz, Coca-Cola, McDonald s and Shoeless Joe s Sports Bar..... Companies supporting the day include Katz, Coca-Cola, McDonald s and Shoeless Joe s Sports Bar. The ...

NBA puts Europe chief into major UK branding role

27 May 1999 | by ANNE-MARIE CRAWFORD

New York headquarters. The NBA is extending its sports clothing and other licensing deals, is ...

DESIGN CHOICE: Oakley M-frame Sunglasses

27 May 1999 | by TORQUIL DEACON, Business Development Ma

. Worn by other sports fraternities as well, they are a perfect solution to a real problem, in my ...

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