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Editorial: Olympic-sized PR revamp required

committee of probably the biggest sports marketing opportunity in the world. The opportunism that ...

FOCUS: BROADCAST PR - Opening eyes to a digital future/Within the space of a few months digital television went from being a vague concept in the minds of the general public to being a comprehensible reality Stephanie France examines how this change was a

choice of six primary channels. Premium channels, such as FilmFour, Sky Sports and Sky MovieMax, are ...

overtake Nike as the world’s most successful sports brand. But, as Ian Darby reports, it has a major

Last year Adidas overtook arch-rival Nike as the best-perceived sports brand in the UK. A survey...Last year Adidas overtook arch-rival Nike as the best-perceived sports brand in the UK. A survey ...

MEDIA: Rapture ad launch

. Three 20-second slots will run on Sky One and Sky Sports..... Three 20-second slots will run on Sky One and Sky Sports. ...

Fosters reborn as d2

store following its acquisition by Sports Division founder Tom Hunter....store following its acquisition by Sports Division founder Tom Hunter. The new stores, called d ...

MEDIA: NI in pounds 1m link to Talk sport

and News of the World brands to all the sports programming on Kelvin MacKenzie s station....Sun and News of the World brands to all the sports programming on Kelvin MacKenzie s station ...

Gremlin in golf tie-in

Games publisher Gremlin Interactive is strengthening its Actua Sports brand by signing a licensing...Games publisher Gremlin Interactive is strengthening its Actua Sports brand by signing a ...

EDITORIAL: Can Fosters turn from UK fashion victim to leader?

Hunter, the energetic Sports Division founder, for a knockdown price of pounds 5m. A ...

Deals to survive Olympic scandal

, McDonald s, Panasonic, Samsung, Sports Illustrated/Time, UPS, Visa and Xerox. Marketing spoke to ...

MEDIA CHOICE: MID-MARKET SUNDAYS

work and the music and film reviews would be far better housed elsewhere. The paper s sports section ...

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