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Media: Sports sponsor

13 Feb 1997 | by ANNA GRIFFITHS

Carling Black Label is to sponsor Carlton s new sports programme Do I Not Like That! which starts...Carling Black Label is to sponsor Carlton s new sports programme Do I Not Like That! which ...

Personnel Fila

13 Feb 1997 | by HARRIET MARSH

Sports company Fila has appointed Dominic Munnelly as its marketing services manager. He will...Sports company Fila has appointed Dominic Munnelly as its marketing services manager. He will ...

Media: Poor sales kick soccer title into monthly market

13 Feb 1997 | by GRAHAM GREEN, Chairman LGM

sport during the week, with the tabloids printing sports supplements, has helped to erode the magazine ...

Media: Express picks Lowes

13 Feb 1997 | by ANNA GRIFFITHS

campaign will focus on the Saturday magazine and the daily pull-out sports section. Over the next ...

Marketing Focus: Dare to be different

13 Feb 1997 | by JAMES CURTIS

wanted to reposition itself as a luxury watch, while keeping its sports appeal. It had been doing ...

Media: Get it together - the audience is fragmenting

13 Feb 1997 | by RAYMOND SNODDY, Financial Times media c

highly-targeted advertising follows viewers to specialist channels, such as Sky Sports. In the first half ...

 

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