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SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another

28 Nov 1997 | by HARRIET GREEN

important. It gives you credibility beyond the game. Other sports, such as running, can t do this ...

Telegraph throws down gauntlet with Saturday pagination boost

28 Nov 1997 | by ANNA GRIFFITHS

Telegraph will gain up to 48 extra pages, with new standalone travel, sports and personal finance sections ...

THE APG CREATIVE PLANNING AWARDS 1997: INTERNATIONAL CAMPAIGN

28 Nov 1997

extreme sports, distanced from the Western cliche but still delivering the authentic Western jeans ...

THE APG CREATIVE PLANNING AWARDS 1997: REFRESHED CAMPAIGN

28 Nov 1997

overshadowed. As the sport became more high-profile in the early 90s, the big sports brands - such as ...

Wieden & Kennedy sees off TBWA Simons for Nike work

28 Nov 1997 | by EMMA HALL

the rest of the world, Wieden s story reporting the news gave the sports brand second billing to ...

PRIVATE VIEW

28 Nov 1997 | by ROONEY CARRUTHERS

League Against Cruel Sports Typographer: Lynne McIntosh Exposure: National press IFAW (cinema ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

endorsement, and it s telling that a company like Copyright Promotions represents sports celebrities (such ...

Advertising & promotion: Nike dumps UK shop

27 Nov 1997 | by PATRICK BARRETT

sports and athletics, while retaining TBWA Simons Palmer to market its football-related products in the ...

Media: In Brief - New mag for JD Sports fans

21 Nov 1997 | by RIK THOMPSON

Attitude Publishing has launched a customer magazine for sports retailer JD Sports called Tred...Attitude Publishing has launched a customer magazine for sports retailer JD Sports called Tred ...

Media: Premiership wins away

20 Nov 1997 | by MARIE CRAWFORD

deal with a consortium of TWI, part of Mark McCormack s sports marketing empire, and French TV company...100m deal with a consortium of TWI, part of Mark McCormack s sports marketing empire, and French TV ...

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