to remove filtersMEDIA: BRIEFS
12 Dec 1996
advertising in youth, business and sports programming. Independent in Scotland The ...
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MARKETING MIX: Quiz ’96
19 Dec 1996
epic commercial featuring no fewer than 21 celebrities. Which sports shoe company laughed all the way ...
MEDIA: Less is more for members of this exclusive TV club
12 Dec 1996 | by RAYMOND SNODDY
Channel and even Sky Soap and Sky Sports Gold. Almost as interesting as the founding membership ...
NEWS: Converse push for youth
28 Nov 1996 | by JULIAN LEE
Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth...Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth ...
NEWS: Coca-Cola takes Euro ’96 direct
28 Nov 1996 | by JAMES CURTIS
and could be transferred to other sports used in its 1996 advertising, such as cricket and athletics ...
MARKETING FOCUS: TV in the digital age
28 Nov 1996 | by ANDY FRY
Critics have two main complaints. The first is that Sky repeatedly outbids rivals for sports rights ...
MARKETING ONLINE: Murdoch takes the Net further
28 Nov 1996 | by ANDY FRY
Internet, says IBM s Bill Moses, whose role is to explore interactive possibilities in the sports arena ...
NEWS: STOP PRESS
28 Nov 1996
. Three top executives at sports marketing company ISL have resigned. Peter Sprogis, Steve Dickson and ...
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...
MARKET RESEARCH: The art of perception
28 Nov 1996 | by KAREN DEMPSEY
sports goods brands compared with last year. This could have a lot to do with the Euro 96 football ...
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