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NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

theme. Marketing Three senior executives have resigned from ISL, the leading sports ...

NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

and could be transferred to other sports used in its 1996 advertising, such as cricket and athletics ...

ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...

MEDIA: PERSPECTIVE; Being associated with Harrods may be good for Punch

11 Oct 1996 | by DOMINIC MILLS

. The sports and men s magazine sectors have thrived as new titles enter, so why not this one too ...

ADVERTISING & PROMOTION: BRIEFS

12 Sep 1996

Lazarus rises Ogilvy s new retail shop-in- shop campaign for its sports shoes and ...

BELOW-THE-LINE: BRIEFS

25 Apr 1996

loyalty and improve store presence. Puma scores International sports company Puma has signed ...

MOVERS

19 Apr 1996

sponsorship at the recent Cricket World Cup. Cohn has extensive experience in broadcast media, sports ...

BELOW-THE-LINE: BRIEFS

07 Mar 1996

worst sports PR in 1995, according to a survey by sports PR agency Collard s lists Miller ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH THE ROYAL MAIL

16 Feb 1996 | by IAN HAYWORTH

sports models. The reality is a car built by Audi, more strong and safe than exciting, and made from ...

BELOW-THE-LINE: BRIEFS

25 Jan 1996

its Orange Information Access service last week which gives sports, financial information and ...

 

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