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Idea of the Week: Sponsor the British Lions tour this summer

Perform Sports present an advertiser the opportunity to get involved with the biggest sporting

Champions of Design: TAG Heuer

introduced the world's first quartz, pocket-sized sports timer, the Microsplit 820. 1985: TAG acquired ...

Blow your mind

global accounts for Coca-Cola, Nike and EA Sports at Wieden Kennedy and AKQA set us up for success. It ...

Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

from. Red Bull has pursued a single-minded strategy of extreme sports sponsorship that has given it ...

A new buzz for a timeless principle

began producing cards showing actresses, sports stars and historical figures. Each packet of cigarettes ...

PRWeek Best Place to Work 2012: Lansons Communications

children and time off for school plays and sports days. Culture Club looks after the fun side of ...

Private Hear: August 2012

looking at you, Micky Quinn of Weekend Sports Breakfast ). Anyway, I digress. Though this month ...

Connected Campaign of the Month: Lloyds TSB

sports). The Facebook activity promoted these initiatives and encouraged participation in the Torch ...

Time to look to the future

Ronson and Katy B to create Coke's song for London 2012, featuring the sounds of five sports, brilliantly ...

What if we could own the conversation?

sports team and generate a few broadcast spots - but, compared with the meaningful views on products and ...

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