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CANNES 2013: Five brands vying for social video glory

19 Jun 2013 | by David Waterhouse

sportswear ads: no pounding soundtrack, no flashing lights, no gleaming sports celebs, no glamour, no stadium ...

Twitter teams up with ESPN and Fox

14 May 2013 | by Gordon MacMillan

ESPN will show video highlight clips on Twitter of major sports events in the coming year ...

Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'

25 Apr 2013 | by John Reynolds

extreme sports." Baumgartner also revealed that he has always wanted to make money out of his passion ...

Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

advertising, and the effect is most pronounced when it comes to sports games. Reid said that EA achieved more ...

Facebook launches Home

05 Apr 2013 | by Gordon MacMillan

finishing a bike race, your family sharing a meal or an article about your favourite sports team. These ...

Social Tracker: Adidas

03 Apr 2013

. The strategy is to extend the Boost brand to its other sports categories in the coming months ...

CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec

17 Dec 2012 | by Maisie McCabe

into the game, introducing the Gillette Sports Science Centre. By fulfilling a series of tasks, players ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

Cadbury's Dairy Milk, EA Sports Fifa, LionsGate and Coca-Cola. Speaking to Marketing, Bruce Daisley ...

Marketing Moments 2012: Bodyform tells men the truth about periods

06 Dec 2012 | by Nicola Kemp

lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking ...

Think BR: Six rules of social success for brands

21 Nov 2012 | by Brian Elliott

sports for free or that terrific series which would not be possible without ad support. But there ...

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