'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
potential sports and eliminate the ones you cannot do. Formula 1 is much better aligned with a car company ...
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Adidas and BA ahead in Olympic sponsors' brand race
26 Jul 2012 | by Kate Magee
, in the closely contested sports brand category, in January 27 per cent said Adidas was the brand they ...
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